Professional Website for Business: Boost Credibility in 2024

George-Valentin Hulpoi
George-Valentin Hulpoi3 min read · 4 Jan

In today's digital age, not having a website for your business is like not owning a phone and relying on letters through the mail.

The Internet is a huge place with many potential clients, it's in your best interest to be in this place.

However, simply having a website is not always enough. In this post, I will show you what makes a website truly professional.

First Impression Matters

If you don't know, when you see for the first time a person, your brain starts analyzing that person.

This process occurs unconsciously, and the brain answers questions like: Is trustworthy that person? Does he want to hurt me? Could he be a potential partner?

You may not have a clear answer immediately available, but your intuition provides you with answers to these questions.

As first impression matters for humans, so for websites. And this first impression will be linked with your business.

What makes your Website Professional?

Let's dive into what exactly makes a website professional.


We live in a world where people don't have patience anymore. People like it when things happen instantly.

If somebody has to wait for a web page to load or to finish the order, he gets edgy.

In addition to this, it's an important factor for ranking in search engines.

PageSpeed Insights

Figure: PageSpeed Insights

User Interface (UI)

While this aspect is critical, many websites fall short in this area.

An example of unprofessional web design

Figure: An example of unattractive transition

I think it's difficult to write a clear definition of modern web design, but usually, it's a departure from traditional designs.

However, in many cases, you don't need to design something new. You can just choose the right colors and place them in the right places.

Modern web design

Figure: Modern web design

For instance, is a predominantly white-black website, yet it conveys a modern aesthetic.

There is a theoretical part of the design and the theory of colors, which you can research further. However, I will not be covering every detail of this aspect in this discussion.


How is the transition between pages accomplished? How is the transition between actions managed? Below is an example of a page transition that is commonly used on websites.

An example of unattractive transition

Now let's see a professional transition between pages.

A beautiful transition between pages by Aleksandr Petrov

Figure: A beautiful transition between pages by Aleksandr Petrov

When a user experiences a transition like this, they are immediately captivated. The more users have these positive experiences, the stronger your business credibility becomes.

User Experience (UX)

User Experience (UX) is a crucial aspect that companies like Apple or Microsoft prioritize above other areas. UX focuses on delivering an effortless and exceptional experience while utilizing a website or application.

For instance, many devices offer a dark or light mode feature that can be automatically activated at a set time.

When a user first visits a website and its overall color scheme is white, it can strain their eyes. From a UX perspective, websites should adapt their color palettes to suit user preferences.

Example of dark & light mode

Figure: Example of dark & light mode

Another example of bad UX practice is using small buttons that are difficult for users to press. Visitors to a website don't come to play a maze game, they want to easily interact with the elements on the page.

Small button is a bad UX practice

Figure: Small button is a bad UX practice

These are just a few examples. However, there is a vast landscape of UX considerations that you must be mindful of.


Ultimately, the user's reaction should be: "Wow, this website is visually stunning and incredibly smooth to navigate."

When users have this type of reaction, you can be sure that your business website is perceived as professional.